District Secretary's Corner
DGN Jude T. Doctora
RC Metro Bacolod
District Secretary
January 2013
Dear Beloved Club Secretaries,
Happy New Year and my warmest greetings to all Rotarians especially to all
club secretaries. True to your role, you have been an important piece in the
success of your respective clubs. Time flies so fast that we are now halfway
though our Rotary Year. It is a good time to take stock and see where your
club is compared to your goals for this RY. Those who are on track, our
congratulations while those who are still wanting; the District Team is here
at your call.
The theme for January is “Rotary Awareness” and one side of awareness is to tell our story to the public for them to appreciate who we are. With the goal in mind to attain maximum impact, we would like to encourage all clubs to engage in public Relation activities to showcase to communities we serve our projects. Just imagine the PR handle we can create if all 52 clubs in the District, all together, tell the public the story of Rotary and the humanitarian projects we are quietly bringing about. By raising the bar of the Public’s awareness of Rotary, we are also ensuring the growth of our clubs in membership and contribution to Rotary Foundation. Let the public know the benefits of getting involved in Rotary. Revisit our GML, our facebook and the R.I. website (rotary.org)…there you will discover so many Rotary stories to share that will touch the hearts of the readers and define the character of Rotarians. Let us go forth and tell the world that we are proud to be Rotarians...and that we do good in the world.
Another side of awareness that, maybe, some clubs have neglected is Rotary awareness among our members. The more senior and experienced Rotarians in our District will surely tell you that, among others, it is knowing the ABCs of Rotary and the many good things that we represent that led to their loyalty to Rotary and the values that it embody. Always remember that membership retention is highly correlated to the Rotary awareness of our members.
Take a look at your own experience and ask yourselves why you are still a Rotarian or why you have agreed to even become an officer of your club. Jokingly, many would say that they were pushed to become officers but deep inside, I have a feeling that they are there because they are aware of what Rotary embodies and what it stands for. So as club secretaries, never forget to include Rotary information in your weekly meetings. Let us share the Rotary stories not only to the public but also amongst ourselves.
Once again, Happy New Year and all the best for 2013.
Yours in Rotary Service,
DS/DGN Jude Doctora
P.S. Please don’t forget to send you MAR by January 15, 2013.
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